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25% OFF SITEWIDE

automatically applied at checkout

FAME AND FORTUNE

In large part, “Fame and Fortune” portrays perceptions of the idea of success as they are reflected in society nowadays.

This capsule demonstrates that being on camera is all it takes to make a name for yourself. But what is that name?..

FAME AND FORTUNE

In large part, “Fame and Fortune” portrays perceptions of the idea of success as they are reflected in society nowadays.

Being on camera is a highway to stardom. Any camera. An iPhone camera. A paparazzi camera. And for hot felons - even a surveillance camera.

The differences we observe between the shots are a manifestation of our perception of famous figures’ fame.

This capsule demonstrates that being on camera is all it takes to make a name for yourself. But what is that name?..


Urban Sophistication
Portrait of Us, 2015
Each Product is a satirical reflection of the age we live in, altogether creating a portrait of us aka Urban Sophistication.

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Mental Health Warning iPhone Case
UV print on a cellphone case, 2017
The mental health warning phone case that comes from Urban Sophistication has turned into a signifier for models, wannabe influencers, and Instagram users who post on social media regularly.

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"Their take on the fashion-adjacent memes and hot topics is what their streetwear and accessories label is built upon — and the reason why they have garnered celebrity endorsements."

"The pieces are heavily focused on pop culture, and seem to be in all ways tailer-made for the social-media obessesed generation."

"The mental health warning phone case that comes from Urban Sophistication has turned into a signifier for models, wannabe influencers, and Instagram users who post on social media regularly."

"The mental health warning phone case that comes from Urban Sophistication has turned into a signifier for models, wannabe influencers, and Instagram users who post on social media regularly."

"The pieces are heavily focused on pop culture, and seem to be in all ways tailer-made for the social-media obessesed generation."

"Their take on the fashion-adjacent memes and hot topics is what their streetwear and accessories label is built upon — and the reason why they have garnered celebrity endorsements."