"Urban Sophistication exists as a storyboard of pop culture, archiving moments in time with collaborative, physical manifestations."

"The streetwear brand established itself as a provocateur in the world wide web and beyond. With supermodels, celebrities and fashion It-girls among its fans, the brand quickly went viral and retained its presence on social media and in entertainment culture."

"The pieces are visually catchy, heavily focused on pop culture and the odd political theme, and seem to be in all ways tailor-made for the LED-hypnotized, social media obsessed generation."