We are Neta (19) and Elad (21) Yam - two siblings that have been diagnosed with POPISM.
“addiction to the consumption of pop culture; pop dependency." 

Inspired by the legacy of Andy Warhol,
we translate our passion to pop into an artistic form —
Based in NY, URBAN SOPHISTICATION’s street wear expresses pop culture, as we interpret it, thorough wardrobe.

In an era of instant fame,
the URBAN SOPHISTICATION SS17 collection features
#PoPthatFitsU, a revolutionary experience of pop that will last forever.

Or at least for 15 WEARS OF FAME

So grab an oversized black T and join a cultural journey
from PoP to art and back again.


Neta and Elad